Proposition Strategy and Definition

Alpha was engaged to support our clients insurance team to define a compelling insurance proposition to drive penetration of current account customers to support growth plans.

Alpha analysed the strategic and market context trends in the UK bancassurance market to determine the market opportunity.

Alpha supported the development of a new insurance proposition which included defining type of products, core parameters and alignment with the wider retail bank strategy based on target customer demographics.

Alpha also supported the development of the product and execution roadmap and conducted a high-level business case outlining potential scenarios and sensitivity analysis.

Client Outcomes

• UK bancassurance competitor analysis
• Proposition design
• Technology design
• Roadmap definition