Alpha helps our clients address several key challenges including how they:
- Maintain and improve the customer experience through digital adoption and technology
- Adapt to technological enhancements and embed cutting edge technology
- Leverage and manage data to better serve and understand the customer
- Develop innovative propositions tailored to their customers
Key Focus Areas
Customer research and experience
- Market research and ‘focus group’ testing. Design of customer personas and journeys as a foundation for product and service design.
Service delivery model
- Designing service delivery experience and processes that deliver CX outcomes, enabled through tech and digital.
Digital design and delivery
- Transitioning to a ‘digital by default’ operating model to deliver a consistent multi-channel experience.
Product and proposition development
- Designing future proofed products and propositions which meet the needs of insurance and retail investment customers customers and deliver value for money.
AI centre of excellence and governance
- Creating an understanding of customers that drives insight-based decision-making.