D2C Platform Launch
UK Platform
Alpha was engaged by a platform vendor to implement a new D2C product.
Working with the vendor and the client, Alpha oversaw the delivery of the new D2C ISA journey design and build in preparation for launch.
Alpha also determined optimal approaches to deliver this across the vendor and client technology, go-to-market proposition and operational servicing.
In parallel, Alpha developed a detailed D2C target state offering, creating a coherent go-to-market plan and optimising the existing D2C legacy books across the wider Group business.
Client Outcomes
- New D2C journey
- D2C go-to-market plan
- Optimisation of existing D2C legacy books