Redesign of CRM Model
Global Insurer
Alpha was engaged by a global insurer to conduct a current state analysis and then lead the redesign of the client’s CRM model and Salesforce tool.
To support the delivery, Alpha shared CRM market best practices to optimise operation and worked with the client to define the operational target and identify key tool impacts for implementation of the redesign.
Client Outcomes
- CRM design
- Current state definition
- CRM best practice
- IT transformation