
More than 15 years after the global financial crisis, organizational culture remains a prevalent discussion point within financial services. Whilst its interpretation and prioritization may vary across agendas, the impact of culture, whether positive or negative, is pervasive , affecting people, financials and ultimately, business performance. By examining the potential hidden costs of culture, we uncover why it is strategically crucial for decision-makers in the world of life, pensions and retail investments (LPRI) to consistently have it at the forefront of their thinking.
Recent Drivers for a Shift in What ‘Good’ Culture Looks Like
Some 45% of UK candidates say company culture is a top priority when picking a job, according to a LinkedIn 2022 Global Talent Trends report1 . In today’s market, employees are demanding more from their employers than just a salary – we believe they’re looking for a ‘good’ culture, that prioritises:

Similarly, there’s a discernible shift in the cultural landscape towards prioritizing the customer. With Consumer Duty legislation largely entrenched across the sector, firms are embedding considerations of positive customer outcomes at every stage of product or service delivery.
Key Impacts of ‘Good’ Company Culture
- Improved Financial Position: Evidence suggests that investing in people as an asset generally yields positive financial returns for firms. Recent research has shown that among firms achieving top-tier financial results, those with a culture emphasizing human capital development rank as the most profitable within their industries. Moreover, they are also roughly 1.5x more likely to sustain high performance over time and tend to experience about half the earnings volatility2.
- Enhanced Productivity: A positive culture, manifested in people-centric policies, fosters productivity. Research increasingly demonstrates the value of family-friendly HR policies, such as offering paid family leave, with one study showing associated productivity gains of increases of approximately 5%3 .
- Employee Retention and Reduced Turnover Costs: In an environment marked by high workforce turnover and fierce competition for talent, firms need to foster cultures that set the tone for compelling Employee Value Propositions (EVP) to retain employees. Otherwise, they risk encountering employee burnout and a surge in turnover rates. Notably, work-related stress cost the UK economy £28bn in 2022 4 . MIT research has indicated that a ‘toxic’ culture, as defined by leading contributors such as workers feeling disrespected, unethical behaviour and failure to promote diversity, equity and inclusion, holds significant predictive power over a company’s attrition rate, surpassing compensation by 10.4 times in comparison to industry standards5 . This can directly drive an increase in external hiring , resulting in higher costs for talent, often amounting to 6-9 months’ salaries to replace leavers
- Effective Risk Mitigation: Market observers often cite ‘toxic’ cultures as the root cause of major conduct failings in UK financial services in recent years, from the financial crisis of 2008, to Libor rate-fixing, PPI mis-selling, and rogue trading6. Conversely, a culture that prioritises risk management and good risk behaviours or values, can enhance both financial and operational resilience. This is achieved by integrating robust risk-centric decision-making processes and minimizing the risk of misconduct and regulatory action
- Improved Reputation: A firm’s reputation is closely intertwined with its culture, and instances of managerial misconduct can swiftly result in substantial reputational and financial repercussions. Research examining companies with senior management implicated in misconduct revealed average losses amounted to 12%-14% of firm value7 . The Wells Fargo cross-selling scandal of 2016 serves as a notable illustration of the repercussions associated with such incidents.
Why Should Players in Life, Pensions and Retail Investments Care?
As outlined in our 2024 Outlook for Life, Pensions and Retail Investments, the speculation surrounding the entry of “big-tech” firms into financial services, particularly investments and insurance, has persisted for some time, with some already establishing a foothold (e.g. Apple). As LPRI providers adapt to the evolving technological landscape, traditional institutions will also need to ensure their EVPs are differentiated, serving as a crucial USP in retaining and motivating existing employees, while also attracting talent amidst competition from tech giants and rapidly expanding FinTechs.
However, this is easier said than done, as LPRI institutions operate in a highly regulated industry. Consequently, when creating an appealing work environment, there’s a delicate balance to be struck between the bean bags of FinTech and enforcing well-embedded risk behaviours / practices.
What Now?
Given the potential costs of culture, the call to action is unequivocal: cultivate a culture that not only defines the ethos of your organization but also propels it toward financial prosperity and overall success. Through our experience engaging with many organizations at different stages on their journey, Alpha is well-positioned to help you successfully achieve your desired cultural transformation through implementing fundamental change activities.
References
1 LinkedIn, 2022
2 McKinsey, 2023
3 Bennett, Benjamin and Erel, Isil and Stern, Lea H. and Wang, Zexi, 2022
4 AXA, 2023
5 MIT Sloan, 2022
6 Bank of England, 2021
7Cline, B.N., Walkling, R.A. and Yore, A.S., 2018

